078: Permission to ditch the hustle mentality with Lindsay Maloney

Reading time: 2 minutes.

If you’ve ever had trouble keeping up with hustle mentality, managing all of your daily obligations, or just wondering if introverts can successfully run a business, Lindsay is going to break down her thoughts on all of this. We talk about how it’s possible to work on your business while keeping your 9 to 5 career, managing your work week intentionally, and why your individuality matters because someone out there needs to hear what you have to say the way you have to say it.

Lindsay Maloney is a self-made business and success coach who specializes in teaching women how to start and scale their dream coaching businesses with simplicity and confidence. She believes that you should always choose to use your intuition to guide you as you grow your business. With her step-by-step teachings and creative guidance you’ll feel inspired to take her tips into action, push your business forward, and work with your dream clients. Lindsay works with women who want to get unstuck and structure their brilliance into a coaching business that’s sustainable and financially exhilarating. She is also the creator of Stand Out Coaching Academy and is the host of the Book Your Dream Clients podcast.

Discussed In This Episode:
  • How Lindsay plans her life around her family, business and new puppy!
  • Her thoughts on hustle mentality and how it’s different for women
  • What she thinks about the quit your 9 to 5 movement and the laptop lifestyle
  • The one thing she noticed no one was talking about in the quit your 9 to 5 space
  • How she is able to successfully run her business as an introvert
  • Her secret to a successful business
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[00:00:00.130] – Lindsay

We all have the same 24 hours in a day and you have to take all the things that you want to get accomplished. Divide them up into all the days of the week you want to work on your business and it can be done.

[00:00:09.950] – Intro/Outro

Welcome to Coffee Powered Systems. Equipping women with actionable steps to overcome overwhelm and streamline business and life. So grab your favorite drink and come hang out with me. I’m your host, Miranda Merten.

[00:00:23.630] – Miranda

Hey, friends, welcome back. Today you’re going to hear another Coffee Powered Systems interview. And this time I have a chat with Lindsey Maloney, a selfmade business and success coach who specializes in teaching women how to start and scale their dream coaching businesses with simplicity and confidence. And we talk a whole lot about hustle mentality, managing your daily obligations. If you’ve ever thought about if it is possible to work on your business while keeping your nine to five career because she has a nine to five career and also is a business success coach, how to manage your work week intentionally if you do only have an hour or two to work on your business. And we go into a lot of other things like running your business as an introvert. And here’s a little bit more about Lindsey before we get into the interview. She believes that you should always choose to use your intuition to guide you as you grow in your business. With her step by step teachings and creative guidance, you’ll feel inspired to take her tips into action, push your business forward and Work with Your Dream Clients Lindsay works with women who want to get unstuck and structure their brilliance into a coaching business that is sustainable and financially exhilarating.

[00:01:38.850] – Miranda

She’s also the creator of Standout Coaching Academy and is the host of the book Your Dream Clients podcast. So get ready to tune in as we listen to my chat with Lindsay Maloney.

[00:01:53.510] – Miranda

All right. Welcome back to Coffee Powered Systems. I’m your host, Miranda Merten. And today I am joined by Lindsay Maloney, self made business and success coach. Lindsay, welcome to the show, Miranda.

[00:02:08.210] – Lindsay

Thank you for having me.

[00:02:09.560] – Miranda

It’s great to have you here.

[00:02:11.630] – Lindsay

Yes, I’m excited.

[00:02:12.890] – Miranda

Excited to talk to you today about being an introvert and hustle mentality and all that fun stuff. I think people really love this topic. It’s super popular. So hoping we get some good tips for our listeners today.

[00:02:31.330] – Lindsay

Yes, absolutely.

[00:02:32.690] – Miranda

Yeah. So before we get started, though, I do have a question for you. And you can choose.

[00:02:38.100] – Miranda

I would love to know either what book you’re reading or show you’re watching or if you’ve seen something recently that you’d love to share with us.

[00:02:47.160] – Lindsay

Okay. So you’re going to find out how exciting I am. I never watch TV except at night before we go to bed. And right now we’re watching The Dig Van Dyke Show. That’s what we’re watching. Oh, my God.

[00:02:59.420] – Miranda

I love that.

[00:03:00.560] – Lindsay

I love it so much. Okay, good. And then I am reading the book called Fervent. It’s right in front of me. I’m reading that. I’m going to grab it. It’s by Priscilla Shire. It’s about prayer, a woman’s battle plan for serious, specific and strategic prayer. It’s really good.

[00:03:22.560] – Miranda

That’s what I mean. Yeah, definitely going to put that down. You mean there’s no coco melon?

[00:03:31.430] – Lindsay

I choose not to watch that.

[00:03:35.750] – Miranda

Oh, my gosh. Yeah. Every time I tune into Netflix, there’s like CoComelon still in the top ten. I’m like, parents are being like, oh, I know.

[00:03:45.210] – Lindsay

My daughter came home from catechism a couple of weeks ago and she said, Mom, I heard that Coca melon is addicting. Yeah.

[00:03:56.960] – Miranda

That’s probably why it’s still in the top ten all the time. But you actually have three kids that you homeschool, right?

[00:04:04.130] – Lindsay


[00:04:04.980] – Miranda

Along with all the things that you do. And I was intrigued by that because I used to home school as well. And so I know how much work it is. But you have a nine to five career coaching business and your home schooling and doing all the mom things. Before we turn on the mics, you said you have a new puppy, so I would love to know how you balance your time with your business, career, family, all of that.

[00:04:30.990] – Lindsay

Well, I get asked that all the time. And I say, that’s a great question because I ask myself that almost every morning. And then I have to say, please give me the energy that I had yesterday to do what I need to do today because it’s always running, right. My husband always says we have a show to run, so this is what we’ve got to do. This is what we signed up for.

[00:04:52.150] – Miranda


[00:04:53.430] – Lindsay

But some actual tips. I am a very routine and scheduled person. If it is not on a sheet of paper in front of me or in Asana or wherever I’m planning things, it’s not going to be done. And so I have to have that written down. That’s how I’ve always been. I always joke about when I was little, I used to write myself to do lists when I was really young on little colorful posters and say, get up at six in the morning and help dad do chores. And I probably didn’t, but I had a lot of good intentions. And having a routine, especially with kids, I think that’s really important. That’s my belief, anyway. And we stick to that. It doesn’t matter what season or whatever we’re in, we’re going to stick to our routine so we can run smoothly. Because you guys probably know that if your kids are thrown off their routine, even for one night, it just turns into a bunch of meltdowns and everything is thrown out of whack. As for nine to five in business management, I guess I built my business at nap time. So my kids right now are twelve, seven and three four I have to do the math now.

[00:05:59.850] – Lindsay

And I decided years ago that I don’t want my business to take eight plus hours of my day, so I’m going to train it to be able to grow with a couple of hours of focused attention. And so that’s what I’ve done. I don’t have any nap time anymore at home, but my business still works with that allotted time. I feel like if we have 2 hours or 10 hours to work on our business, we’re going to spend that much to work on it. And that’s just kind of how it all works together pretty well.

[00:06:30.200] – Miranda

Yeah. I always go back to that phrase that saying that time expands. Things expand with the time. So if you have 2 hours to do something, you’re going to finish in 2 hours. If you’re like, oh, I have 9 hours. Yeah. Magically somehow it’s like the 9th hour and you’re like, finishing it up. So I love that you are definitely disciplined in those buckets of time. And we talk about hustle mentality, and you see all the Gary Vee and all this stuff. Now, what do you think about hustle mentality and the difference between men and women and how we deal with it?

[00:07:14.190] – Lindsay

Well, I’m sorry, but there’s a special place in heaven for mothers. There just is. No one thinks about things the way we do. It’s not possible. You’re not wired to do that. We are. The good ones are.

[00:07:28.880] – Miranda


[00:07:29.640] – Lindsay

So when we first start our businesses, a lot of times we’re listening to people like Gary Vee, and he’s amazing. He’s done amazing things. Whatever. I used to listen to him, too, because I didn’t know better. And I thought that’s what I should be doing. And he’s actually the one who brought me into the hustle mentality and out of it because I realized really quickly this doesn’t work because I was probably nursing a child at the time when I started, and I didn’t have time or the brain power to go back to work at night when I just put my baby down for bed.

[00:08:07.800] – Miranda

Right. Yeah.

[00:08:08.590] – Lindsay

And then I realized he’s not a mom. He’s not a woman. He doesn’t have all the things on his plate like I do. Why am I trying to be like some guy online who has all the time just to drive around and do videos? I don’t have that kind of time. And actually, I don’t want to do that. So I decided to design my business in a way that works with my life and my family because my family is number one.

[00:08:34.210] – Miranda


[00:08:34.740] – Lindsay

And my time with my family is number one. I can’t go get a program to show me how to spend more time with my family. That’s something that I just need to be intentional about doing. So I had to be okay with, you know what? Maybe this will take me a little bit longer to grow and that’s fine, because I’m not going to rush this. Like I always say, it took me about five or six years to figure out what the heck I was doing. And then once I finally figured it out and was okay with the journey that I’m on, the process that this is going to be everything started to come together really easily. And I think that’s a big thing that we all get really tripped up with is we’re comparing ourselves to everyone else online and what all the gurus are saying. And if it’s not matching to what our daily life looks like, we feel like we’re doing something wrong and we’re not.

[00:09:20.370] – Miranda

And it’s important that you recognize that, too, that you said you went in with it and you went out and you’re like, yes, this isn’t going to work. No, I think it’s important that we look at the people that were following as well and that we kind of can relate to them. You’re right. I don’t relate to the Gary Vee and all the hustle bestie, and then you feel like you’re failing if you’re not doing what they said or you’re not succeeding like they are. And then it kind of takes you back to you kind of end up going backwards. In a sense, yes.

[00:10:00.650] – Lindsay

It’s really dangerous to put yourself in that space and not have the courage to say, okay, that wasn’t the right spot for me to be in that’s. Okay, I can go over here and pay attention to this because this feels really right for me. The intuition isn’t a fancy business tool, so sometimes that’s one of the last ones that we pick up to use.

[00:10:24.260] – Miranda

Oh, I love that intuition isn’t a fancy business tool. It’s been a long time since I’ve had an actual 95 and you have a nine to five career along with everything else. I just kind of fell out of it. And it’s a long, winding story of how I got to where I am. But you’re not a proponent of the quit your nine to five movement. I know when I first started doing online business, that was a big thing, like the quit your nine to five and get rid of it and all this stuff. And it’s like hyped up. Right. The laptop lifestyle mentality. So what’s your take on that portion of it?

[00:11:06.510] – Lindsay

I don’t like it because I think it’s an irresponsible message to put out there. Like I said before, if we’re not equipped with making rational decisions and they’re not slamming somebody for doing that. But let’s say I decided to quit my nine to five and just hope that everything comes together. Ten years ago when I first started well, ten years ago, I had a child in the hospital, and I had tons of medical bills coming in because of that visit. And because I had my nine to five, I didn’t have to pay anything.

[00:11:45.070] – Miranda


[00:11:45.760] – Lindsay

And I tell this story a lot, too. I was at a business conference, like a little mini conference a couple of years ago, and I was listening to someone talk about their million dollar launch and the pain points of it and talking about how they had so many refund requests coming in and they had to speak to their customer service team so they could get all them processed. And I was thinking, that sounds like a nightmare. I don’t even want a customer service team. Why would I need that? I just represent my business. And I was just going through all these things in my head and everyone’s taking notes, like, okay, this is what I need to go through in order to have a million dollar course business. And I thought, that’s not really what I want. I’m okay with not having that. And then she went in to talk about I could do this because I quit my nine to five, and then the whole nine to five scale started rolling out. And then I raised my hand because I couldn’t take it anywhere. And I said, what are you guys doing for insurance? What are you guys doing for planning for the future?

[00:12:52.090] – Lindsay

Like, is your husband taking care of that for you, or what are you guys doing? Because no one is talking about this and no one said anything. And I just sat there, what are you guys doing? And no one said anything. And it just kind of blew my mind that no one talks about that. And I think that especially as we have families, you have to talk about that. That is something that’s going to come up right. So that is something that’s on my mind. And I don’t want to be the person who is inspired to do something because they heard it on a podcast and then let the rest fall into place. I think there’s a time and place for that, and I really don’t believe that quitting your nine to five is just something you can just say. Oh, well, I’m hoping for the best, right? We got to plan long term so I can stand on my soapbox and talk about that for a long time. But it’s just something that has always bothered me. And no one talks about it. They just kind of get nervous when the topic is brought up.

[00:13:52.940] – Lindsay

So I’m happy to talk about it.

[00:13:55.150] – Miranda

Yeah. And I think that maybe there’s like a guilt or a scarcity of time that if we work on your business, like, only an hour or two a week, that’s not enough time. Maybe that is part of that mentality as well.

[00:14:11.140] – Lindsay


[00:14:11.630] – Lindsay

And maybe that’s something that you should be okay with as well. If I can have a couple of hours working on my business every day, that’s pretty amazing. And I can get a lot done. I can work pretty efficient. I think it just depends on the kind of business that you want. And how long you want to be in front of your screen. And I think that you can design the business that really works well for you and just shut off everybody else, shut off all the noise, and you can design it in the way that fits best with you and your family.

[00:14:40.130] – Miranda

Yeah, and you’re right. I don’t think a lot of people are talking about it enough. And when you say work less, make more space, be intentional on what you’re working on. I think that’s kind of a hard thing for people to grasp because a lot of times with coaches, they tell you things, they tell you how to do, they tell you what to do, but a lot of times they don’t tell you how to get there or how to do it. So it becomes a bit of a hard concept to grasp. Like how do I work for 1 hour a week? How do I work on nap time? How do I just work on the weekends?

[00:15:17.490] – Lindsay

Well, I am the best at showing you how because that’s how I have to live my life. And if I don’t, I’m going to be a mess. My business is going to be a mess. I’m really good at breaking things down to show you.

[00:15:29.140] – Miranda


[00:15:29.410] – Lindsay

If you only have 1 hour a week, let’s take all the things that need to be done this week and we can categorize them in a special way that I’ve done it for years. And then all of a sudden you see all these light bulb moments perch up, because they see that if they just had maybe a focused, intentional days like Mondays are social Tuesdays or podcasts and so forth, instead of everything in one day and then just carry everything over to the next, it feels a lot better. We all have the same 24 hours in a day and you have to take all the things that you want to get accomplished, divide them up into all the days of the week you want to work on your business and it can be done.

[00:16:08.450] – Miranda

Yeah. And I think a lot of people also don’t preach things they’re not actually actually doing anymore, or maybe they necessarily never did them. People like regurgitate talking points and we don’t actually know that they even followed what they were talking about.

[00:16:28.170] – Lindsay

Or they have like five other people doing what they’re saying. I have one person working for me right now and you know who that is? That’s my mother. I trained her on how to do my Pinterest marketing over a year ago and she handles that for me, but otherwise it is just me. It is 100% me.

[00:16:47.490] – Miranda

Yeah, same. Yeah. I just actually recently hired someone to just help me out, like virtual assistant a few hours a month just for doing little things. So I’m still basically just me. But I want to talk about being an introvert as well because you and I are virtually the same person when it comes to that area. I’m an introvert. I saw that you’re an INFJ. I’m actually a P by like 1%. I can claim INFJ. But how are you able to scale your business or coaching business? And what do you think has been the biggest success for you in that area, being an introvert?

[00:17:32.850] – Lindsay

Well, figuring out what an introvert was in the first place was so freeing. I always thought that there was something wrong with me. I grew up thinking, I’m so shy. My family is always telling me to speak up, go out and do things, and you’ve got to be more social. And I always thought, is there something wrong? Because I have zero desire to do that. I am happy being at home. My idea of having fun is staying home all the time. And so until I saw this one article many years ago about being an introvert, that just changed my life because I knew I am who I am and I’m actually really okay. I think this is pretty neat because it looks like to me, introverts have some amazing qualities. And I’ve been working from home for, oh, gosh, I think about 18 years. And so I started working in an office when I was 20. So you can see I’m 37 years old. Ever since I turned 21, I moved in home, and I don’t miss the office politics or the office chat stuff at all. If I had to work in an office, Miranda, then I would be quitting my nine to five.

[00:18:46.970] – Lindsay

But I’m able to work from home on my own terms. So that’s again, another plus to that. But speaking to being an online entrepreneur, and especially nowadays when everything is like, you’ve got to go on video, you have to do all reels and stand there and point all these things and listen to songs that I don’t even know because I don’t even listen to music from nowadays anyway, because I am a very old soul and so I don’t resonate with a lot of those strategies. And so you would think that someone like me would just fall by the wayside because I’m not keeping up with the trends. Well, I’ve never been a person to keep up with the trends. I’ve never been a follower. I’ve been the true introvert in the back of the room, analyzing everyone and try to think of what they’re going to say so I can respond to them.

[00:19:30.530] – Miranda


[00:19:30.840] – Lindsay

That’s what we do. So I decided that, you know what? I’m going to trust that whatever I do is going to be done well and I’m going to bring in the people that are attracted to that. So I’ve been triple booked out with clients for a long time, and I bring in people who don’t want to live that lifestyle. I bring in people who are okay with this taking as long as it takes. I know I have a lot of stuff to set up. I know how I have things to build, and I’m okay with that. And I’m so happy that I can help people embrace their personality and to branch out into the online world. Because once you embrace who you are. I’m not shy online. I could go on podcast, interviews and videos all day, all day long and talk about this because I love it so much and because I know it inside and out. So when we’re really comfortable, especially because we’re at home. Right. We’re operating from our number one comfort zone. We can do amazing things. And I think that you have to recognize that injured love being a home.

[00:20:34.370] – Lindsay

They love being in control of their surroundings. So use that to your advantage as an online business owner and have confidence in yourself and the things you know and know that those things are out there for a reason, because you’re here to help people. I love that. Yeah.

[00:20:49.150] – Miranda

I love that you said embrace who you are. And I think that’s probably the best advice that I’ve seen is because you’re right. All these things out there, social media. I just got started, like looking at the reels and doing all the things. And if you can’t fit yourself into that, it’s super uncomfortable. Right. And then you think, this is what I’m supposed to do.

[00:21:16.470] – Lindsay

You know, this is my life.

[00:21:18.690] – Miranda

I got to put myself on camera. I got to do the pointy and the dance season, and it feels really uncomfortable. And then what happens? You kind of retreat. You back up, you don’t do it, and then it’s like over. Right. So I like that you said embrace it. We have to figure out who we are first and then kind of work around that. So I think that’s probably one of the hardest things to do as well.

[00:21:48.210] – Lindsay


[00:21:48.610] – Lindsay

But think about the other millions of people who are just like you and are going to be attracted to that style of marketing and social media. Think about your patterns on Instagram. For example, for me, if I’m going through the Instagram stories and I see somebody just, like, in your face, talking and loud music, I’m skipping over it. I don’t have the time. I still was on mute anyway, because I’m very sensitive to sound and noise and in your face things. So I’m thinking I’m not as special as I might think I am. Right. There’s lots of people who feel that way about Instagram stories or just an Instagram post in general. So I’m going to create stuff for those people. I have a mixture. I like the strategy of entertaining, educating, and inspiring. And that’s kind of the theme of my social media is my favorite is to educate. If I could put up educational posts all day long, I would. But in my version of entertaining is I like to come up with really funny memes. And I’ll post them on my Instagram feed and inspiring things that make coaches feel inspired. So they’ll share with my content and that works really well for me.

[00:23:00.640] – Lindsay

You got to just find your own flow and theme and then it’s going to feel really easy for you.

[00:23:06.030] – Miranda

That’s kind of like finding having themes or pillars with your social and kind of putting things into certain boxes makes it easier to create content around it.

[00:23:16.600] – Lindsay

Yes, absolutely.

[00:23:18.090] – Miranda

Cool. Well, if you could sum it up based on your coaching experience and your business experience, what do you think is the secret to a successful business?

[00:23:30.870] – Lindsay

It’s trust the process 100% and always take failures and cross it off and say this is great feedback and then learn from everything that you do. Pretty much nothing is going to go the way you want it to go. And it might be better. It might not be. Just considerate feedback and lessons so you move forward. Don’t quit. You’re here for a reason. And there are so many people out there who need you.

[00:23:55.230] – Miranda

Awesome. Well, Lindsay, my listeners love learning about business tools that you’re using. So can you tell us what you’re using right now, either in your business or things that you’ve come across, things that you use every day or just once in a while?

[00:24:11.470] – Lindsay

Yes. So I love Asana. That’s my go to project management system. I use that for personal life, business and home school and then blowdesk I use for my email. I love them so very much. I use all the Google Suite stuff and I always forget what it’s called. I think it’s called Toby with an I. I have to look at my screen now. Have you heard of that before?

[00:24:36.090] – Miranda

Is that for cleaning?

[00:24:38.070] – Lindsay

No, actually, if you go to your Internet browser, it’s your home page with file holders. And you can organize your days inside of it and put in, let’s say, for example, Thursdays are a podcast day. I’ll put in all the tabs. This is for the person who has 100 tabs open all the time. But all the tabs you’re going to use on a Thursday, you drag them in this file folder and then you can open up your Thursday and all your stuff is in there for that day. Tracked? Yes. It’s the best thing ever. It’s free and it’s called Toby. No one has heard of this. And it is so good. I love it.

[00:25:19.010] – Miranda

I have not heard of that. That’s going to be the tip after this episode.

[00:25:24.730] – Lindsay


[00:25:25.180] – Lindsay

You got to try it.

[00:25:26.260] – Miranda

You got to check that out. That’s amazing. One thing you said about Asana that I want to point out is you said you use it for business and personal and all the things. And I think that’s a really great tip because I also use my project management for everything. And I think some people get like, oh, I’m going to use Asana for this. And then I’m going to use this for that and everything split up. No. One thing separating things.

[00:25:55.430] – Lindsay


[00:25:55.890] – Lindsay

Don’t separate. Do it together. Keep it simple.

[00:25:58.560] – Miranda

Yeah, I love it. All right. So as we wrap up this wonderful episode, I would love to know if someone is ready to scale their business or take to the next level. What is your one action tip that you would give them to get started this week?

[00:26:15.370] – Lindsay

Give yourself permission to just focus and keep it simple. You don’t have to do all the things that you see online. What do you really want to do? Consider what the ideas in your head? What’s the one thing that you’re excited to do and then see it through? Let’s actually go from the brain to actually getting it out there into the world. Let’s complete something because we get distracted with too many things. Let’s do the thing, make it happen. This is a great time to do it. And don’t give up on an idea that you had.

[00:26:46.600] – Miranda

I love it. So many distractions. I was distracted five times yesterday doing all kinds of things. I was like, oh, I can do that. But I also want to do that. Let me get to this one, too. I literally had to focus and I was like, you know what, Miranda? Chill and pick one thing.

[00:27:08.590] – Lindsay

Get it done, and then move on.

[00:27:10.660] – Miranda

Then move on. Yeah. Because then I ended up working on five different things and nothing ever gets done.

[00:27:16.250] – Lindsay

No, that’s not effective.

[00:27:19.030] – Miranda

All right, Lindsay, where can our listeners connect with you?

[00:27:22.100] – Lindsay

Yeah, they can go to Lindsaymalani.com and find all kinds of free master classes and tons of workbooks to help them. I also have a book, your gym clients, podcast, and you can go listen to all the episodes there. I talk to coaches and lots of different guest experts on all the things that it helps coaches build and scale their business.

[00:27:42.690] – Miranda

Awesome. Well, I will drop all of those links down in the Show Notes for everybody so they can connect with you and your wonderful coaching, especially for someone that’s looking to become a coach. Lindsay is going to be your go to on all the things. I picked up some of her freebies yesterday.

[00:28:02.170] – Lindsay


[00:28:02.860] – Miranda

They are wonderful. So also what I’m going to do tonight is check out some Nick at night.

[00:28:10.750] – Lindsay


[00:28:12.550] – Miranda

I love it so much.

[00:28:14.600] – Lindsay

Please do.

[00:28:15.870] – Miranda

All right. Well, Lindsey, thank you so much for joining me. This has been wonderful.

[00:28:21.980] – Lindsay

Yes. Thank you so much for having me.

[00:28:24.150] – Miranda

Okay. And that’s all we have for today. I will see you next time. Bye bye.

[00:28:28.550] – Intro/Outro

Thanks for listening to coffee powered systems. You can find links to everything mentioned in the episode, download in the Show Notes or on the website at Miranda Merten.com.

[00:28:36.740] – Intro/Outro

If you enjoyed this episode. Rate and review it in itunes or where you enjoy listening so others can find it too. And join me here next time.

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